Learn how Slack Connect can work for different roles and goals
Understanding how Slack Connect (formerly Shared Channels) can help Sales, Support, Customer Success, Marketing, Operations, and Business Development, teams to build deeper relationships with customers.
Slack Connect allows you to build deeper relationships with all the people you work with, no matter who you’re working with or what you’re working on. Companies from all industries use Slack to build relationships and get results fast. 🏆
Let us understand how Slack Connect (formerly Shared Channels) can help Sales, Support, Customer Success, Marketing, Operations, and Business Development, teams to build deeper relationships with customers.
Sales
Sales teams use Slack Connect to get closer to prospects and customers.
With Slack Connect, they build stronger relationships with customers and maintain deal velocity by connecting in a Slack channel. Sales teams can mostly achieve say 4x faster deal cycles, and 60% faster responses from customers.
Using Slack Connect, Sales teams can:
- Create personal and persistent connections with customers
- Get feedback on a proposal, and work together to build a mutual plan
- Loop in subject-matter experts, like legal or finance, to help close a deal
Customer Success
Customer Success teams use Slack Connect to improve customer retention.
When you work together in a Slack channel, you can keep a pulse on customer priorities, keep your customers engaged, and address their needs right away. Customer success teams can mostly achieve say a 60% decrease in turnaround time for customer responses, and 50% fewer customer meetings for an account manager.
Using Slack Connect, Customer Success teams can:
- Create personal connections with customers and work together on shared goals
- Triage issues or customer feedback by looping in the right people from both sides
- Share important information on new product launches to drive adoption
Support
Support teams use Slack Connect to provide customers with unrivaled support.
Working in a channel with customers means support teams can provide faster support and proactively share out updates, which increases customer satisfaction. Support teams have achieved mostly say 3x faster ticket resolution, a 30% reduction in workload for an enterprise support team, and a 64% decrease in the backlog of support tickets.
Using Slack Connect, Support teams can:
- Provide personalized support by having a direct line of access to customers
- Triage issues faster by looping in the right experts from both sides
- Maintain all of the context about a customer in one place, letting you easily transition support over as teammates rotate shifts or are out of the office
Marketing
Marketing teams use Slack Connect to save time by working in one place.
For marketing teams, the shift to remote work makes it harder to closely collaborate with agency partners. Eliminate back and forth and bring your teams together by sharing a channel with your agency of record. Marketing teams can achieve mostly say 50% decrease in turnaround time for reviews and approvals, an 80% decrease in emails with an agency, and a 3x faster response for a customer testimonial request.
Using Slack Connect, Marketing teams can:
- Discuss important information and changing priorities
- Collaborate on campaigns by providing feedback in one place
- Share ideas and brainstorm concepts for new campaigns
Operations
Operations and Logistics teams use Slack Connect to stay in sync with operations partners.
Managing supply chains and logistics requires skilled coordination. By sharing a channel with your partners, you can work closely to run day-to-day operations, relay important updates, and handle the unexpected. Operations teams can achieve mostly a 40% decreased time to resolve issues, and a 2x decreased turnaround time for responses from partners.
Using Slack Connect, Operations and Logistics teams can:
- Share real-time updates with partners about key changes to your supply chain
- Triage issues quickly by looping in the right people from both sides
- React and adapt to changing environments to meet customer demand
Business Development
Business Development teams use Slack Connect to strengthen connections with strategic partners.
Accelerate your business by staying close to partners, to take advantage of new joint opportunities as they arise. When you connect with partners in a Slack channel, it’s easy for both sides to stay on top of updates and new developments. Business development teams can move mostly 2x faster to close a company acquisition deal and achieve 50% faster responses from partners for a joint campaign.
Using Slack Connect, Business Development teams can:
- Keep a pulse on late-breaking updates, so you can pivot as needed
- Loop in subject-matter experts from both sides, like marketing or legal, to help finalize a partnership agreement
- Create personal and persistent connections with partners
Well, that’s the wrap for today. Hope you learned something new today.
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